How Digital Has Affected the Wedding Market Adversely, a photographers perspective

Digital technology is a welcomed addition to photography and video. The ease, added functionality, and instant feedback of digital is unquestionably a wonderful asset. The negative part for the established photographer is that it has flooded the market with a glut of beginning photographers who are getting into something that they think is easy. It’s not as easy as it looks. Still, they flood the market with low fees and their limited knowledge. I am given many projects a year to ‘repair’ or rescue as much as is possible from these ‘two year’ photographer’s; which is usually about as long as they last. True, nowadays, it is easier to take a good metered photo. The information one learns from instant feedback without developing alone is fantastic. Unlike the past, all this comes without spending any money at all. However, areas I often see that are in dire need of attention is the composition, smart depth of field usage, backlight issues, and an overlooked, but, very necessary ingredient, effective social interaction. That seldom comes without a healthy dose of experience. Keep these things in mind when you chose a photographer for your wedding. Events suffer most from this new ‘malady’, because you only get one chance. My advice is to pay for experience, it pays.


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